Management Briefs

RESEARCH IN FOCUS

RESEARCH IN FOCUS

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More Bang for Your Digital Spend: Technology and R&D

Digitisation of R&D can generate significant returns for firms through greater innovative efficiency and improved recombinant capabilities, argue ISB Professor Deepa Mani and colleagues, based on an empirical study of technology spill-overs from the IT industry across an array of other industries. Technology laggards risk being left behind as industry boundaries are redefined.

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Follow The TV Analyst’s Stock Recommendations?

Should the novice stock investor follow the advice of television shows that purport to offer expert recommendations on stocks to buy or sell? In tracking stock price movements in the aftermath of TV stock suggestions, Professors Prachi Deuskar, Ravi Anshuman, Krishnamurthy Subramanian and Ram Thirumalai bring new light to bear on the role of informed agents in the stock market.

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How Marketing Capabilities Shape Financial Performance

In this last issue of 2017, ISBInsight Management Briefs is pleased to showcase an important contribution to the field of marketing strategy by Dean Professor Rajendra Srivastava and Visiting Scholar Professor Sridhar Ramaswami.

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The Side Effects of Drug Price Controls

The 2013 Drug Price Control Order capped prices of over 300 drugs in the Indian market. Using an experimental design to assess the consequences of this price control on the anti-diabetic drug Metformin, Professor Chirantan Chatterjee and his co-authors show the unintended consequences of such price regulation.

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Global Airline Alliances: Convenience or Complaints?

Airline alliances are formed to help travellers fly seamlessly with different airlines during a single journey without having to make different bookings for each stop. Though airline alliances aim to offer convenience, they often breed consumer dissatisfaction with the services provided by partner airlines.

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Public Bargaining?

How do parties bargain when their negotiations take place in the glare of public spotlight? Professor Deepal Basak and his colleague bring new insights from game theory to show what happens when negotiators gamble with public opinion, but in the public domain, not in private backrooms.

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1
Build Human Capital or Buy it?

Hiring the right people is critical for companies to enhance returns from human resources. Companies commonly use two broad strategies to hire - either ‘build’, i.e., recruit novices, or ‘buy’, i.e., hire experienced workers from competitors. Professor Amit Chauradia suggests conditions to maximise economic benefits from either of the two strategies.

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2
From Grain to Gain: Lessons for Indian Farm Policy

By demonstrating savings behaviour to help farmers take advantage of inter-temporal price fluctuations between harvest and lean seasons, Professor Shilpa Aggarwal and colleagues created a model for Kenyan farmers to maximize maize sales and revenues.

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Tapping the Sceptical Donor: A Novel Funding Approach for Non-profits

How can non-profit organisations (NPOs) minimise the service delivery delays associated with traditional forms of fund-raising where all the funds required for the project must be raised upfront? Professor Sripad Devalkar, Professor Milind Sohoni and Priyank Arora offer guidance on a novel funding approach.

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Trust Matters the Most in Negotiations

Trust promotes greater information sharing without the fear of exploitation, which in turn, leads to value creation and better outcomes for all negotiating parties, show Professor Amit Nandkeolyar and his colleagues using the case of Tata Motors.

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Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?

How should firms decide on the extent to which they should monetise via access and usage fees? A study by Manish Gangwar, Assistant Professor of Marketing at ISB and his colleague, provides insights on how firms can make an informed choice across various practical pricing schemes.

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Co-opetition: Impact of Technology Asymmetry on Platform Competition and Collaboration

Technology-enabled platforms match and facilitate interactions between multiple sets of users. Rajib L Saha, Assistant Professor of Information Systems at ISB, and his colleague, present an analysis on how asymmetries in platform technology affect incentives for collaboration.

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Managing Divided Attitudinal Loyalty of Business Customers

What can companies do to handle customers’ divided loyalties towards various brands? A study by S. Arunachalam, Assistant Professor of Marketing at ISB, and his colleague, provides recommendations on how firms can effectively manage divided-loyal customers through effective dealer relationships and strategies.

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Is the World’s Largest Public Workfare Programme Crowding Out Private Employment?

A new study of the Indian government's employment guarantee scheme by Shashwat Alok, Assistant Professor of Finance at ISB, looks at its impacts on labour movement and supply, and firm productivity, investment and profitability, both in the short and long term.

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Enabling Mobile Clinics to Address the Challenges of Chronic Diseases in India

Sarang Deo, Associate Professor of Operations Management at ISB, and colleagues design a ‘mobile care delivery model’ that enables chronic care mobile clinics to determine optimum capacity allocation and provision of optimal health services to patients based on their medical condition.

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RESEARCH BYTES

RESEARCH BYTES

Access versus Innovation in Global Healthcare Markets
Access versus Innovation in Global Healthcare Markets

Access to affordable medicines and healthcare today comes with a dynamic trade-off of potential disincentives for innovation tomorrow. Using theory and techniques from applied microeconomics, Professor Chirantan Chatterjee examines these trade-offs and their welfare implications in research set in United States and Indian healthcare and pharmaceutical markets.

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Offline Choice, Online Sale: Consumer Pseudo-showrooming
Offline choice, online sale: Consumer pseudo-showrooming

Brick and mortar stores face the issue of consumer ͞showrooming͟i.e., consumers inspect a product at a physical store, but buy it from a different seller online. Combining online and offline sales channels can encourage consumer pseudo-showrooming

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Refurbishing of Defective Product Returns
Refurbishing of Defective Product Returns

In order to gain a competitive edge, companies sometimes introduce new products hastily, resulting in increased incidence of defective products and consumer returns.

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Does deregulation lead to banking sector instability?
Does deregulation lead to banking sector instability?

After the financial crisis of 2008, governments worldwide are re-assessing their approach to bank regulation. Professors Subramanian and Vaidya Nathan examine how dismantling of regulations affects banking sector stability.

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Split-award auctions

Splitting up a contract award across multiple vendors (sources) offers the benefits of diversification. Professor Aadhaar Chaturvedi explains his recent theoretical and experimental work, which shows that under the right conditions, such multi-sourcing through an auction may also help reduce expected costs.

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Models for Equitable Healthcare for All
Models for Equitable Healthcare for All

The cross-subsidisation models of Aravind Eye Care Systems and LV Prasad Eye Institute have become global benchmarks for eye-care innovation. Professor D.V.R. Seshadri analyses why such innovative business models have only evolved in ophthalmology, and have not moved to other healthcare specialties in India.

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Cross-border and Domestic Acquisitions by Indian Firms.
Cross-border and Domestic Acquisitions by Indian Firms

Acquisitions by Indian firms, both domestic and foreign, have increased dramatically over the period from 2002 to 2010. What kinds of firms are more likely to make acquisitions? What factors encourage firms to make acquisitions across borders? Professor N.K. Chidambaram speaks about his research.

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Incorporating Environmental and Societal Considerations in Decision Making
Environmental and Societal Considerations in Decision Making

How can operations management concepts be applied to understand outcomes in healthcare settings such as the recovery of organs for transplantation or in environmental settings such as public dissemination of information on the relative hazards of chemicals?

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The Stress in Indian Public Sector Banks
The Stress in Indian Public Sector Banks

The health of Indian public sector banks has come under intense spotlight in recent times. Professor Subramanian highlights findings from a critical analysis of the performance of public sector banks. His research raises several concerns about the health of Indian public sector banks and thereby the efficacy of the Indian banking system going forward.

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FROM THE CENTRES AND INSTITUTES

FROM THE CENTRES AND INSTITUTES

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Developing the Next Generation Leadership for Family Business

Navneet Bhatnagar, Analyst at the Thomas Schmidheiny Centre for Family Enterprise, ISB discusses the ͞essential building blocks of next generation leadership development͟ for family businesses.

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How to Prevent Soft-targeting in Government Performance Management Systems

Professor Prajapati Trivedi, Senior Fellow (Governance) and Adjunct Professor of Public Policy, ISB has some suggestions for government performance management system (GPMS) to overcome the near-universal preference for ͚soft͛targets, and align the pursuit of ͚self-interest͛ with the ͚public interest.'

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How to Design Effective Team Targets in Government

Professor Prajapati Trivedi, Senior Fellow (Governance) and Adjunct Professor of Public Policy, ISB argues that government departments, agencies and units need to break out of their silo mentality and recognise that government is a team sport.

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How a Doubles Game Works

Infosys has opened a fresh chapter with the appointment of a new CEO. Hopefully the veterans on the board and the founders have learned some lessons from the recent episode

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Focus on competence, not dynastic succession

Nupur Pavan Bang, Associate Director at the Thomas Schmidheiny Centre for Family Enterprise at ISB, argues that “dynastic succession is not necessarily bad as long as it is accompanied with merit”.

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How to Foster Innovation in Government Management Systems

Professor Prajapati Trivedi, Senior Fellow (Governance) and Adjunct Professor of Public Policy, ISB highlights the various forms of innovation by and in the government.

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Meaning of ‘Performance’ in Government Performance Management

Professor Prajapati Trivedi, Senior Fellow (Governance) and Adjunct Professor of Public Policy, ISB asks how government performance can best be measured.

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Pep Up Entrepreneurs

Professor Kavil Ramachandran, Executive Director and Nupur Pavan Bang, Associate Director at the Thomas Schmidheiny Centre for Family Enterprise at ISB, argue that Indian B-Schools must infuse students with a ‘launch business’ spirit.

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More Data Needed to Evaluate Demonetisation

Prasanna Tantri, Senior Associate Director, Centre for Analytical Finance at ISB, argues that demonetisation was a unique event, and that drawing inferences based on theory, armchair analysis or even short-term data could lead to misleading conclusions.

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Professional CEOs Successful in Legacy Companies when Promoters Move Beyond ‘I, Me, Myself’

Nupur Pavan Bang, Associate Director and Professor Kavil Ramachandran, Executive Director at the Thomas Schmidheiny Centre for Family Enterprise at ISB, examine the dilemmas associated with the founders’ legacy and the constraints it may place on the performance of professional CEOs.

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The Tyranny of a Level Playing Field

Mandar Kagade, policy analyst with the Bharti Institute of Public Policy at ISB, expresses his views in the context of the recent proposal by transport regulators in Karnataka to prescribe both a floor and a cap price for cab aggregators operating in the state.

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Are Jan Dhan Bank Accounts Actively Used?

Prasanna Tantri, Senior Associate Director, and Yakshap Chopra, Researcher, with the Centre for Analytical Finance at ISB, along with N R Prabhala, Professor of Finance at the University of Maryland, analyse transaction level data of Jan Dhan bank accounts to find how actively they are used.

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Sovereign Digicoin: A Road Map for RBI

The emergence of cryptocurrencies like Bitcoin have led central banks around the world to develop a research agenda around digital currencies, both private and sovereign. Mandar Kagade, policy analyst with the Bharti Institute of Public Policy at ISB analyses a recent RBI report evaluating the possibility of RBI-issued digital currency, its likely design, the mechanics of issuing it and its possible impact.

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Why Debt Waivers are Likely to Hurt Indian Farmers in the Long Run

Prasanna Tantri, Senior Associate Director with the Centre for Analytical Finance at ISB talks about his recent research paper, where he and his co-author investigated the impact of the debt waiver programme of 2008 on future access to credit as well as repayment behaviour.

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SMEs: Don’t Push Succession Under the Carpet

Kavil Ramachandran, Professor and Executive Director of the Thomas Schmidheiny Centre for Family Enterprise, and Nupur Pavan Bang, Associate Director, highlight the factors that influence business family scions on their decision to join the family business or not.

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CASE SPOTLIGHT

CASE SPOTLIGHT

Ketan Logistics: Charting the Next Route

A case study, on logistics firm Ketan Logistics Limited, a family owned business, that highlights the challenges of emerging changes in the industry, and conflict from within the group.

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Meru Cabs: A Spectacular Growth Story

How can a company integrate its strategy, technology and process to break even and yet offer world-class services to its customers? Set in August 2011, Meru Cabs: A Spectacular Growth Story is a case study that documents the design and positioning of an Indian services business in the face of skill shortages and built-in inefficiencies.

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Ketan Logistics: Charting the Next Route

Rohit Gupta, Strategy Head, Western Business Unit of Ketan Logistics Limited, and the oldest third generation member of this family business, was torn between living up to family expectations and pursuing his dream of setting up his own entrepreneurial venture. Navneet Bhatnagar, Research Associate, and Kavil Ramachandran, Professor and Executive Director of the Thomas Schmidheiny Centre for Family Enterprise, present professionalisation and succession issues in this family business case study.

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Kamla Nehru Memorial Hospital: Which Way Forward?

Naga Lakshmi Damaraju, Assistant Professor of Strategy at ISB, documents the challenges faced by Dr. Madhu Chandra, CEO of Kamla Nehru Memorial Hospital, a non-profit, non-government trust organization that is managed by the Gandhi-Nehru family, as she works towards her goals of streamlining hospital operations and putting it back on a growth trajectory

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State Bank of India: “SMS Unhappy”

Rishtee Batra, Assistant Professor of Marketing at ISB, and Piyush Kumar, Visiting Professor at ISB, present the dilemma faced by Deputy Managing Director of the State Bank of India, Shiva Kumar, as he contemplated the next step in the evolution of the SMS Unhappy program, a novel customer complaint management program

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Balancing the Power Equation: Suzlon Energy Limited

In this case study, Snehal Awate, Assistant Professor of Strategy at ISB, and her co-authors documents the challenges encountered by Suzlon, an emerging economy multinational enterprise (EMNE), when accessing R&D knowledge from its technologically superior subsidiary.

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ITC Hotels: Designing Responsible Luxury

Professor Tonya Boone, Nalin Kant Srivastava and Arohini Narain document the ambitious and revolutionary journey that ITC Hotels undertook to create, execute, and implement the novel concept of ‘Responsible Luxury’.

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Azim Premji Foundation – Bringing Professional Excellence to Philanthropy

Raveendra Chittoor, Assistant Professor at ISB and Geetika Shah, Associate Director, Centre for Learning and Management Practice at ISB, highlight the challenges of building a large, professionally managed not-for-profit and the strategic decisions required to grow it into a sustainable organization.

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Aahan (A): Diagnosing Tuberculosis in Rural India

Sarang Deo and Milind Sohoni, Associate Professors at ISB, present the dilemma of Manish Bhardwaj, co-founder of Innovators in Health, who is contemplating setting up Aahan, a community based tuberculosis (TB) control programme in rural India.

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