Case Spotlight

A behind the scenes look at the genesis and impact of selected cases from ISB’s case collection.

How to Build a Great Place to Work: Trust and Camaraderie at Intuit India

In 2017, Intuit India toppled corporate giants like Google and American Express to be recognised as India’s no 1 “Great Place to Work.” It continues to hold the second position in the ‘Great Place to Work’ ranking at present. Chandrasekhar Sripada discusses how the Intuit India case can offer human resources and people leadership insights for creating a vibrant organisational culture. 

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Strategy Lessons from Patent Regimes

Patent protection has often thwarted multinational firms’ efforts to operate profitably in India. Case author Anand Nandkumar offers insights about how understanding patent regimes can help managers formulate market strategy. 

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All is Well: Health Care Branding at Be Well Hospitals

March 2016 witnessed the management of Be Well Hospitals grappling with a major challenge: establishing itself as a mid-tier health care provider in an existing two-tier market that made patients choose between quality and pricing. Be Well Hospitals case study author Professor Piyush Kumar discusses branding strategy takeaways.

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