Case Spotlight

A behind the scenes look at the genesis and impact of selected cases from ISB’s case collection.

All is Well: Health Care Branding at Be Well Hospitals

March 2016 witnessed the management of Be Well Hospitals grappling with a major challenge: establishing itself as a mid-tier health care provider in an existing two-tier market that made patients choose between quality and pricing. Be Well Hospitals case study author Professor Piyush Kumar discusses branding strategy takeaways.

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An Unfinished Agenda: The Case of Dr Reddy’s Laboratories

How can family owned businesses navigate the tricky terrain of personal and professional relationships as the organisation grows? ISBInsight talked to Dr Reddy’s case authors, Professor Kavil Ramachandran and Associate Director Dr Nupur Pavan Bang, Thomas Schmidheiny Centre for Family Enterprise, Indian School of Business (ISB), to find out.

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Meru Cabs: A Spectacular Growth Story

How can a company integrate its strategy, technology and process to break even and yet offer world-class services to its customers? Set in August 2011, Meru Cabs: A Spectacular Growth Story is a case that documents the design and positioning of an Indian services business in the face of skill shortages and built-in inefficiencies. Caught between the need to improve internal processes and the desire to scale up and expand to other cities, how can Meru steer its growth trajectory?

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