ISBInsight is the Flagship Research Periodical of the Indian School of Business
Even though consumer interest in ethical products has increased in recent times, a significant gap exists between what most consumers ...
For India’s leading digital players, should the relative emphasis be on more customer acquisition or on better consumer engagement? With ...
ISBInsight: How do you see digital technology playing out at the policy level in your work at the Bharti Institute ...
What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, ...
While cigarette smoking is on the wane, ‘vaping’ is on the rise worldwide. Do e-cigarettes really help smokers kick the ...
ISBInsight: What motivated you to investigate the Indian retail industry? What are some of the unique aspects of the ...
What impact do emotions have on consumer choice and buying behaviour? Professor John Roberts and his co-authors advise companies on ...
ISBInsight: What observed phenomenon prompted you to undertake this research? Krishnamurthy Subramanian (KS): During many of the recent Chairman and ...
What impact does cultural orientation have on consumers’ attitudes to managerial practices in different parts of the world and how ...
