Supersizing Taste: Intuitions about Food and Consumer Choice
Many consumers believe that “unhealthy = tasty,” and its reverse that “healthy = not tasty.” In his study on the pervasiveness...
Read more
© 2018 – Indian School of Business (ISB).
ISBInsight is the Flagship Research Periodical of the Indian School of Business
Features
Concise yet comprehensive research-based or opinion pieces on a variety of topics of interest for practicing managers and researchers.
Media Plurality And Net Neutrality
In this paper, Professor Rohit Prasad contrasts the regulatory approaches in traditional media and the Internet and argues that, a...
Read moreField Notes From The Underground: Recruitment Into The Naxalites
The challenges faced by the Naxalites in inducting new entrants help shed light on a key social science puzzle: How...
Read moreHedging Currency Risk at TT Textiles
This summary is based on the case study by Professor Rajesh Chakrabarti, where he highlights the impact of currency rate...
Read moreCultural Perspectives on Sustainability
What impact does cultural orientation have on consumers’ attitudes to managerial practices in different parts of the world and how...
Read moreTapping the Potential of Government Sponsored Health Insurance Schemes
Can Government Sponsored Health Insurance Schemes (GHISs) be optimised to enhance the quality of health care in the private sector...
Read moreNovartis in India: Innovation versus Affordability
Professor Anand Nandkumar of ISB, Professor Charles Dhanaraj of Kelley School of Business, along with Mridula Anand, trace Novartis’ prolonged...
Read moreStrategic Agility through Intelligences
How can companies create and execute strategy when the business environment is highly turbulent? In this article, based on more...
Read moreKicking Back on Kickbacks: An Experiment in Asymmetric Liability
Can a radical proposal to tackle harassment bribery work in practice? Professor Tarun Jain and his colleagues conducted an experiment...
Read moreSovereign Debt, Government Myopia, and the Financial Sector
Professors Viral V Acharya and Raghuram G Rajan’s paper, “Sovereign debt, government myopia and the financial sector” won the NSE best paper award presented during the Summer Research Conference 2012 organised by the Centre for Analytical Finance (CAF) at the ISB. In this article, Professor Acharya presents a summary of their award-winning paper.
Read more
