Managing Marketing: An Applied Approach
“Managing Marketing: An Applied Approach” is a great book for anyone who has to put into action a well thought...
Read more“Managing Marketing: An Applied Approach” is a great book for anyone who has to put into action a well thought...
Read moreIn his short book “Is China Buying the World?”, Peter Nolan makes an analysis of the current view that global...
Read more‘Reimagining India – Unlocking the Potential of Asia’s Next Superpower’ is not merely another book to be read and passed...
Read moreAn accurate understanding of the process of economic growth is a prerequisite for intervention as well as abstention from interference...
Read moreIn her much talked about manifesto, “Lean In,” Sheryl Sandberg, Facebook’s Chief Operating Officer, enjoins women to navigate beyond their...
Read moreNassim Nicholas Taleb is back with another book on the role uncertainty plays in economic life. Readers of his earlier...
Read moreMore than 33 years ago, Daniel Kahneman and Amos Tversky, two Israeli psychologists, published their celebrated paper, “Prospect Theory: An...
Read moreIndia Grows at Night, by celebrated author, Gurcharan Das, traces events in the country’s recent history and provides a philosophical...
Read moreIndia has lately witnessed the rise of a people’s movement unlike any in recent memory. People across the country have...
Read moreWith the rapid and discontinuous changes and daunting challenges in business environment sweeping across the world, from emerging economies to...
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