DVR Seshadri is a Clinical Professor of Marketing at ISB.
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The ISB Centre for Business Markets (ISB-CBM)
Published on Apr-21-2019
DVR Seshadri
The ISB Centre for Business Markets (ISB-CBM) engages with various facets of B2B marketing, sales and purchasing, which are becoming fast-growing aspects of marketing across geographies. Its objective is to connect the significant body of academic research on the topic with best practice recommendations for the private and public sectors.
