ISBInsight is the Flagship Research Periodical of the Indian School of Business
The ISB Centre for Business Markets (ISB-CBM) engages with various facets of B2B marketing, sales and purchasing, which are becoming fast-growing aspects of marketing across geographies. Its objective is to connect the significant body of academic research on the topic with best practice recommendations for the private and public sectors.
Read moreHow do financial systems and demographic compositions vary across Vietnam, Myanmar, Singapore and Philippines? Professor Philip Zerrillo offers some insights into the ASEAN macroenvironment. Prof...
Read moreFirms creating or dissolving international joint ventures tend to focus on local and global market expertise. But they should also...
Read moreThe cross-subsidisation models of Aravind Eye Care Systems and LV Prasad Eye Institute have become global benchmarks for eye-care innovation....
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