DVR Seshadri

DVR Seshadri is Clinical Professor of Marketing at the Indian School of Business

“B2B Is Pervasive”: How India Can Catch Up

ISBInsight: B2B marketing is an established field in the West. How is it evolving in emerging economies? DVR Seshadri: B2B  transactions predominate in any economy, in any country. Of course, there are pure-play B2B companies such as consulting firms, many manufacturing companies, IT service providers, etc. Likewise, on the supplier side, there are B2B transactions. Interestingly, a company in the B2C …

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