ISBInsight: How did the Development of Humane Action (DHAN) Foundation catch your attention?
DVR Seshadri: The founder and Executive Director of DHAN, M.P Vasimalai, is a classmate of mine from IIM Ahmedabad (1981-83). Though DHAN (which functions in 13 states of India), operates below the radar, it has been instrumental in bringing nearly 1 crore Indians out of poverty through its …Read More »
DVR Seshadri is a Clinical Professor of Marketing at ISB.Read More »
ISBInsight: B2B marketing is an established field in the West. How is it evolving in emerging economies?
DVR Seshadri: B2B transactions predominate in any economy, in any country. Of course, there are pure-play B2B companies such as consulting firms, many manufacturing companies, IT service providers, etc. Likewise, on the supplier side, there are B2B transactions. Interestingly, a company in the B2C …Read More »