Partners in Rhythm

Can international marketing alliances in emerging markets be a source of competitive advantage? Professors Kiran Pedada, S Arunachalam and Mayukh Dass discuss how managers can leverage resources and market conditions to make international marketing alliance decisions in emerging markets.

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Rethinking Corporate Strategy in the Age of Paradox

The third Strategic Management Society (SMS) India conference, the second in Hyderabad, was held at the Indian School of Business from December 15 to 18, 2018. ISBInsight spoke with Programme Chair Charles Dhanaraj and Workshop Director Anand Nandkumar to understand their thoughts behind the marquee Conference and corporate strategy.

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