ISBInsight is the Flagship Research Periodical of the Indian School of Business
The ISB Centre for Business Markets (ISB-CBM) engages with various facets of B2B marketing, sales and purchasing, which are becoming fast-growing aspects of marketing across geographies. Its objective is to connect the significant body of academic research on the topic with best practice recommendations for the private and public sectors.
Read moreCan international marketing alliances in emerging markets be a source of competitive advantage? Professors Kiran Pedada, S Arunachalam and Mayukh Dass discuss how managers can leverage resources and market conditions to make international marketing alliance decisions in emerging markets.
Read moreB2B marketing is a specialised area that needs rigorous academic study and corporate engagement to meet ground reality needs in growth markets, says Professor DVR Seshadri, Director of the Centre for Business Markets at ISB.
Read moreOnly 1% households are loyal to one single grocery store and buy only 40% of groceries from their favourite store. What can store managers learn from polygamous consumer loyalty?
Read moreWhat happens when employers face the choice between hiring high skill labour or taking a bribe to employ low skill labour?
Read moreThe third Strategic Management Society (SMS) India conference, the second in Hyderabad, was held at the Indian School of Business from December 15 to 18, 2018. ISBInsight spoke with Programme Chair Charles Dhanaraj and Workshop Director Anand Nandkumar to understand their thoughts behind the marquee Conference and corporate strategy.
Read moreHow could Discovery India do things differently after entering the Indian market in 1995, and yet stay true to their vision and brand promise? Professor Edward Rogers reflects on his experience of writing the Discovery India case.
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