ISBInsight is the Flagship Research Periodical of the Indian School of Business
Do firms or the customers always benefit when an electronic retailer increases its IT capacity or advertising effectiveness? Professor Subodha...
Read moreProfessor Tonya Boone draws upon her research on sustainable supply chains to discuss the impact of fashion industry on the...
Read moreThe quest to be recognised as a global leader in innovation led Biocon to discover and develop IN-105, oral insulin...
Read moreDo firms really benefit when they hire an outsider as the CEO? Professor Nandini Rajagopalan presents her research findings. More...
Read moreAre M&As about empire-building or are they based on a rational motive? What is the fate of the acquired assets...
Read moreHow can companies use employee-blogging to their advantage? This article, based on research conducted by Professors Ramesh Sankaranarayanan and Ram...
Read moreThe quest for the perfect chip led PepsiCo to enter into a partnership with BASIX, a company that provides financial services...
Read moreThis article examines the impact of the trade-related aspects of intellectual property rights (Trips) agreement on innovation in India. In...
Read moreCompanies would rather meet or beat analysts’ expectations than invest in long term projects of value that might impact current...
Read moreThis article elaborates on the ISB initiative to influence the relevant constituencies (SME associations, financial institutions, finance ministry, the RBI)...
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