Jan-Mar 2016

Innovation and Growth Strategies To Win Globally

Innovation and Growth Strategies for Global Markets

The war chest of a global strategist is bestowed with varied innovative growth strategy arsenal to win and conquer the global battles of business. This article captures a dozen lessons that deserve attention in strategy development. As a strategist your innovation is to embrace one or a combination thereof to succeed.

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Three Box Solution: Strategy for Innovation

Professor Vijay Govindarajan puts forward his three box strategy for leading innovation in the future. He argues that it is as important to create the future as managing the present is. And this means adapting to change through non-linear, breakthrough innovation. The key to an organisation’s success in the future lies in viewing change as a rhythmic, cyclical and continuous activity.

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Swimming in cold waters: How MNFs protect IPR in weak IP regimes

Multinational firms (MNFs) use a variety of project selection and organisational mechanisms to make up for weak intellectual property rights (IPR) regimes in countries such as India and China, to which they offshore research and development (R&D) activities. Professor Nandkumar’s research reveals that these mechanisms enable MNFs to prevent both patentable and unpatentable knowledge from leaking out to rivals, thereby making offshoring of R&D possible even when the legal mechanisms to protect knowledge are either nonexistent or weak.

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Technological Innovation in India: Negotiating the Patent Ecosystem

The authors look at India’s progress in technological innovation by analysing patent data, and find that in India, unlike China, foreign entities outstrip domestic players in patents granted. The authors argue that in order for India and other emerging economies to compete effectively in the global patent landscape and become powerful knowledge economies, they must reassess their policies, institutions and scientific talent.

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Feeling low? Forgo the comfort food and turn up the volume!

Managing one’s self-worth after experiencing a psychological threat need not always lead to counterproductive behaviours such as excessive shopping and binge eating. Research by Professors Rishtee Batra and Tanuka Ghoshal shows that high intensity sensory consumption (HISC), which involves heightening the senses via enhanced levels of key sensory properties such as bright colours or loud music, can be a better and less harmful alternative method of managing threats to one’s self-worth.

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Have Brand Power, Write the Rules

Apart from product quality, brand power is everything for success in the retail business says Ajay Arora, Managing Director, D’Decor, the world’s largest maker of home furnishings and fabrics. The firm that holds the brand power practically writes the rules of the game, he adds explaining how the US $250 million company is now making a major play for the Indian retail market for home furnishings. Excerpts from the conversation.

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