The Pursuit of Happiness
Professor Raj Raghunathan, a visiting faculty at the Indian School of Business, is affiliated to the Department of Marketing at the University of Texas McCombs School of Business. He is interested in affect and decision making, hedonic and utilitarian consumption, and consumer behaviour. His pioneering research has advanced our understanding of happiness, creativity and human fulfilment. In a conversation with Chitti Pantulu, Director of Marketing & Communications, Professor Raghunathan discussed the growing body of research on happiness, its implications for individuals, communities and organisations, and his own unique approach to the subject.
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