August 2018

Book Briefs

Understanding Indian Consumers By Durairaj Maheswaran and Thomas Puliyel Oxford University Press India, 2017; Marketing Marketing to India’s diverse and...

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Can IT Solve the Healthcare Information Dilemma?

Information asymmetry is unequal access to information for decision-making parties. This situation occurs frequently in healthcare markets. One possible way out of this conundrum would be to use technology to address informational dilemmas, say Dibya Mishra and Professor Sisir Debnath.

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Rx ICT: Digitally Disrupting Healthcare

Technology can be a game-changer in addressing the endemic problems that affect the Indian healthcare ecosystem, say Professor Sarang Deo and Hanu Tyagi. However, digital disruption needs careful identification of the right problems to solve.

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