Contemporary Challenges in Business Markets
The Indian School of Business (ISB) launched the Centre for Business Markets (ISB-CBM) in collaboration with ISBM, USA (Institute for ...
© 2018 – Indian School of Business (ISB).
ISBInsight is the Flagship Research Periodical of the Indian School of Business
Marketing
The ISB Centre for Business Markets (ISB-CBM)
DVR Seshadri is a Clinical Professor of Marketing at ISB.
What to Know About the Indian Market
Sumita Thakur: The last time you spoke to ISBInsight, you said that the Indian kirana stores are here to stay. ...
Try Co-Creating Your Product with the Consumer
Dr. Ravi Bapna is the Curtis L. Carlson Chair in Business Analytics and Information Systems, Associate Dean for Executive Education ...
Category Management: The Art of Allocating Shelf Space
The retail industry is one of the world’s fastest growing e-commerce markets fuelled by the rapid increase in Internet users, ...
Building Superior Digital User Engagement: The Sports Opportunity
For India’s leading digital players, should the relative emphasis be on more customer acquisition or on better consumer engagement? With ...
FMCG Lessons for Pharma
What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, ...
The Lesser Evil? Evaluating E-cigarettes Consumption
While cigarette smoking is on the wane, ‘vaping’ is on the rise worldwide. Do e-cigarettes really help smokers kick the ...
Word of Mouth Matters for Healthcare
Hospitals across India set up many free health check-ups every year. Health activists often run campaigns on ways to screen ...
From Emerging Markets to Growth Markets
The Thought Leaders Conference on Managing Business and Innovation in Emerging Markets was held at the Indian School of Business ...
