© 2018 – Indian School of Business (ISB).
ISBInsight is the Flagship Research Periodical of the Indian School of Business
Health Care
All is Well: Health Care Branding at Be Well Hospitals
ISBInsight: How did Be Well capture your attention? What motivated you to create a case study for it? Piyush Kumar: ...
FMCG Lessons for Pharma
What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, ...
The Lesser Evil? Evaluating E-cigarettes Consumption
While cigarette smoking is on the wane, ‘vaping’ is on the rise worldwide. Do e-cigarettes really help smokers kick the ...
Can IT Solve the Healthcare Information Dilemma?
Information technology (IT) is reinventing healthcare markets. In India, ventures such as Practo and 2nd.MD inform consumers about the quality ...
Emergency Services in Emerging Economies: Challenges and First Steps
Centralised emergency medical services (EMS) systems such as the North American 9-1-1 calling service are relatively new to emerging economies. ...
Access and Change: Health 3.0
The recent Health 2.0 Conference, co-organised by the Max Institute of Healthcare Management at the Indian School of Business, brought ...
Emergency Medical Services: Are Drones the Future?
Poor access to emergency medical care is a major barrier in the treatment of time-sensitive medical emergencies such as cardiac ...
Creating an Integrated Emergency Care Ecosystem
Umashankar Kotturu, co-founder of CallAmbulance, discusses the importance of taking a comprehensive and collaborative approach to emergency care built on ...
Saving Lives: Emergency Medical Services in India
By the year 2025, road traffic deaths in India are expected to cross 250,000 annually. Providing timely and high-quality emergency ...
