The Digital Transformation of R&D
The authors, in this study, use a network perspective to analyse technology spillovers from the Information and communication technology (ICT) ...
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Digital
Engaging in Real-Time: Understanding the Effect of ‘Real-Time’ Social Media Messages On Consumer Engagement
This research contributes to the academic literature, by understanding characteristics of real-time marketing (RTM) messages on social media and systematically ...
Measuring Digital Value: Why Valuation Metrics are Inadequate
Technological innovations have moved beyond the level of products and processes to encompass virtually every aspect of a business, in ...
Nokia Life Tools: Tapping into India’s Emerging Markets
MD. Shivakumar, Vice-President and Managing Director of Nokia India had to decide whether to undertake an all-India launch of Nokia ...
