The cross-subsidisation models of Aravind Eye Care Systems and LV Prasad Eye Institute have become global benchmarks for eye-care innovation. Professor D.V.R. Seshadri analyses why such innovative business models have only evolved in ophthalmology, and have not moved to other healthcare specialties in India, such as cardiac, neuro or orthopaedic.
D.V.R. Seshadri, Clinical Full Professor of Marketing, ISB.