Features Archives | ISBInsight | Research Magazine | Indian School of Business (ISB)

Apr June 2019

Can IP-Led Innovation Help India Hurdle the Middle-Income Trap?

As a rapidly growing economy, India will soon encounter the middle-income trap. The Indian economy will need to build a sustainable policy framework, founded on strong property rights and rule of law, to hurdle the middle-income trap and compete in the Fourth Industrial Revolution. Drawing on findings from the 2019 International IP Index, Hemal Shah of the United States Chamber of Commerce Global Innovation Policy Centre presents a perspective.

Apr June 2019

Enhancing Trade Secret Protection in India

Why has protecting trade secrets become imperative for nations and businesses? How are trade secrets the key to fostering greater innovation? Professor Mark Schultz suggests how India can address the gaps in its trade secret protection laws.

Apr June 2019

Regional Disparities in the Indian Innovation Ecosystem

Although certain states and industries in India are pioneering innovations, significant regional and sectoral disparities persist. Dr Amit Kapoor and Chirag Yadav explore the innovation landscape in India and make policy recommendations to bolster innovative capacities and drive greater economic prosperity.

Past Issues

Do Consumers Put Their Money Where Their Mouth Is? Ethical Consumerism and Dual Attitudes

Even though consumer interest in ethical products has increased in recent times, a significant gap exists between what most consumers say about their intent to buy and what they actually end up buying. Research by Professor Rahul Govind, Professor Jatinder Jit Singh, Professor Nitika Garg and Shachi D’Silva, tries to explain this puzzle, revealing useful insights for ethical product makers and marketers.

Past Issues

Building Superior Digital User Engagement: The Sports Opportunity

Customer engagement rather than merely acquisition is the path to sustained value growth. India’s burgeoning sports leagues may be well positioned to take advantage of value increases through digital engagement. Professor Tejpavan Gandhok has some timely advice for the sector.

Past Issues

The Chimera of India’s Half a Billion Customers

Do billions of users really drive US and Chinese tech titans’ big valuations? Will the prosperity of India’s nearly half a billion online users grow enough to make India the next big prize for digital dominance after China? In this video, Professor Tejpavan Gandhok, Clinical Assistant Professor of Entrepreneurship at the ISB questions these two common assumptions.

Past Issues

Beyond the Exotic: Branding India

Despite India’s dominance in the IT services industry, the world doesn’t perceive India as a modern economy with a competent workforce. Research by Professor Durairaj Maheshwaran and Malika explains the reasons behind this perception and defines ways to change stereotypes to foster confidence in Brand India.

Past Issues

Standalone Family Firms Lead on Gender Parity

Research has found that gender diverse firms result in better shareholder value, say Dr Nupur Bang, Professor Raveendra Chittoor, Professor Kavil Ramachandran and Anierudh Vishwanathan. In India, standalone family firms are the leaders when it comes to gender-diverse Boards of Directors.

Past Issues

The Fine Print on Health App Privacy

Although apps are useful for tracking health, significant privacy concerns remain. The medical data of the users are at the disposal of app developers for business purposes. The privacy policies of these apps are either non-existent or difficult to comprehend, says Preeti Singh.

Past Issues

FMCG Lessons for Pharma

What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, Meenakshee Sinha and Professor S. Arunachalam present a replicable fast-moving consumer good blueprint for rural marketing based on the Arogya Parivar experience.

Features

Concise yet comprehensive research-based or opinion pieces on a variety of topics of interest for practicing managers and researchers.

Can IP-Led Innovation Help India Hurdle the Middle-Income Trap?

Enhancing Trade Secret Protection in India

Regional Disparities in the Indian Innovation Ecosystem

Do Consumers Put Their Money Where Their Mouth Is? Ethical Consumerism and Dual Attitudes

Building Superior Digital User Engagement: The Sports Opportunity

The Chimera of India’s Half a Billion Customers

Beyond the Exotic: Branding India

Standalone Family Firms Lead on Gender Parity

The Fine Print on Health App Privacy

FMCG Lessons for Pharma

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