ISBInsight is the Flagship Research Periodical of the Indian School of Business
Professor Vijay Govindarajan puts forward his three box strategy for leading innovation in the future. He argues that it is as important to create the future as managing the present is. And this means adapting to change through non-linear, breakthrough innovation. The key to an organisation’s success in the future lies in viewing change as a rhythmic, cyclical and continuous activity.
Read moreMultinational firms (MNFs) use a variety of project selection and organisational mechanisms to make up for weak intellectual property rights (IPR) regimes in countries such as India and China, to which they offshore research and development (R&D) activities. Professor Nandkumar’s research reveals that these mechanisms enable MNFs to prevent both patentable and unpatentable knowledge from leaking out to rivals, thereby making offshoring of R&D possible even when the legal mechanisms to protect knowledge are either nonexistent or weak.
Read moreThe authors look at India’s progress in technological innovation by analysing patent data, and find that in India, unlike China, foreign entities outstrip domestic players in patents granted. The authors argue that in order for India and other emerging economies to compete effectively in the global patent landscape and become powerful knowledge economies, they must reassess their policies, institutions and scientific talent.
Read moreThis paper strings together learnings from a series of case studies on innovations in emerging markets and provides insights into how firms need to pay attention to aspects like distribution networks, marketing innovations and local issues like patent regimes, if their product innovations are to be successful in tough competitive environment.
Read moreManaging one’s self-worth after experiencing a psychological threat need not always lead to counterproductive behaviours such as excessive shopping and binge eating. Research by Professors Rishtee Batra and Tanuka Ghoshal shows that high intensity sensory consumption (HISC), which involves heightening the senses via enhanced levels of key sensory properties such as bright colours or loud music, can be a better and less harmful alternative method of managing threats to one’s self-worth.
Read moreIn this paper, the author discusses how big data and analytics in health care are now available at different organisational...
Read moreIn order to augment human capital, firms have the option to either build the talent by hiring novice employees and...
Read moreGiven uncertain market conditions, electronic firms that outsource production to suppliers face a trade-off between revealing too much about their...
Read moreApart from product quality, brand power is everything for success in the retail business says Ajay Arora, Managing Director, D’Decor, the world’s largest maker of home furnishings and fabrics. The firm that holds the brand power practically writes the rules of the game, he adds explaining how the US $250 million company is now making a major play for the Indian retail market for home furnishings. Excerpts from the conversation.
Read moreThe gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing....
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