Tracking Mobile: The Rise of Smartphones in Marketing
Mobile usage as a proportion of Internet traffic continues to skyrocket, but mobile advertising often gets the rap for being...
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© 2018 – Indian School of Business (ISB).
ISBInsight is the Flagship Research Periodical of the Indian School of Business
Apr-Jun 2014
Capturing Value in the Digital Era
Trust, Reputation and Disclosure in Economic Exchange
In this article, Professor Radhika Lunawat analyses how disclosure and financial reporting can serve to repair reputations and rebuild investor...
Read moreCase Summary: Sony Music (India)
In an illustrative account of the fast evolving digital music space, Professor Deepa Mani and Geetika Shah, explore the context...
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