Ketan Logistics: Charting the Next Route

When decision-making is embroiled in emotion, it is that much more difficult to arrive at a logical conclusion. Rohit Gupta, Strategy Head, Western Business Unit of Ketan Logistics Limited (KLL) and the oldest third generation member of this family business, was torn between living up to family expectations and pursuing his dream of setting up his own entrepreneurial venture. The case, set in 2014, details the humble beginnings of the company, key milestones in its growth journey and KLL’s standing in the industry. It also describes Rohit’s feelings of helplessness and frustration over the slow pace of changes in the internal governance of the business, the company’s stagnant revenue growth and profits, lack of strategic direction and professionalisation issues. Should he stick with the family business out of a sense of loyalty and responsibility or should he follow his own path?

Read more

Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?

Pricing is especially important for products consumed in multiple units, because not only does the firm need to set a price point, but it also needs to pick a pricing scheme and balance between charging for access to the service and for each unit used. This paper defines new guidelines for helping firms pick the right pricing scheme based on the nature of heterogeneity in buyers’ consumption levels and valuations for the product.

Read more

Co-opetition: Impact of Technology Asymmetry on Platform Competition and Collaboration

Technology-enabled platforms facilitate interactions between multiple sets of users. Without these platforms, such interactions may be difficult, inefficient, too costly, or even impossible. The primary focus of this research is to understand the role that technology asymmetries play in influencing competition and collaboration between heterogenous technology-enabled platforms. Two possible modes of collaboration between platforms are explored. The research also evaluates the resulting impact on customer and social welfare.

Read more

Related Articles