ITC Hotels: Designing Responsible Luxury

In this case study Professor Tonya Boone, Nalin Kant Srivastava and Arohini Narain document the ambitious and revolutionary journey that ITC Hotels undertook to create, execute, and implement the novel concept of ‘Responsible Luxury’. Management’s decision to retrofit eight existing properties and launch ITC Gardenia along LEED guidelines to attain Platinum ratings was fraught with various challenges.

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