ISBInsight is the Flagship Research Periodical of the Indian School of Business
What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, Meenakshee Sinha and Professor S. Arunachalam present a replicable fast-moving consumer good blueprint for rural marketing based on the Arogya Parivar experience.
Read moreInformation asymmetry is unequal access to information for decision-making parties. This situation occurs frequently in healthcare markets. One possible way out of this conundrum would be to use technology to address informational dilemmas, say Dibya Mishra and Professor Sisir Debnath.
Read moreLearning current best practices from healthcare data and anticipating future improvements pose major challenges for researchers and practitioners alike, says...
Read moreTechnology can be a game-changer in addressing the endemic problems that affect the Indian healthcare ecosystem, say Professor Sarang Deo and Hanu Tyagi. However, digital disruption needs careful identification of the right problems to solve.
Read moreWhat drives uptake of tertiary healthcare services? Word of mouth effects may have an important role to play, say Professor Chirantan Chatterjee and his co-authors.
Read moreDo you want to learn about entrepreneurial models for deploying cutting-edge technology? Are you interested in issues surrounding technology regulation...
Read moreCentralised emergency medical services (EMS) systems such as the North American 9-1-1 calling service are relatively new to emerging economies. Despite high demand, their growth and effectiveness have been low due to insufficient resources and systemic inefficiencies. Given the unique challenges of the Indian setting, Professor Lavanya Marla and her co-authors highlight the need to bring EMS systems into public policy discussions and develop novel, interdisciplinary solutions to design and operational issues.
Read moreFor services that use fluid or changing teams, it is commonly believed that prior familiarity among members helps the team work better. But team members who know each other may not always learn from each other, necessitating team diversity. Professor Sarang Deo and his co-authors use ambulance transport data from the London Ambulance Service to understand how diverse teams operate when processes are more or less standardised.
Read moreThe recent Health 2.0 Conference, co-organised by the Max Institute of Healthcare Management at the Indian School of Business, brought together a range of stakeholders – entrepreneurs, investors, healthcare providers and others – interested in the future of healthcare technology. One of the highlights of the day-long event was a free-wheeling, on–stage conversation between Professor Sarang Deo, Associate Professor of Operations Management and Executive Director of the Max Institute of Healthcare Management and Shashank ND, Founder and Chief Executive Officer (CEO), Practo. The edited transcript of the discussion follows.
Read morePoor access to emergency medical care is a major barrier in the treatment of time-sensitive medical emergencies such as cardiac arrests and motor vehicle accidents. In this article, Justin J. Boutilier of the University of Toronto explores the potential of drone technology to be a transformative innovation for the provision of emergency medical services, despite a host of new technological, regulatory and operational challenges.
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