Omnichannel Retailing and E-Commerce Initiative (OREI)

The Omnichannel Retailing and e-Commerce Initiative (OREI) aims to foster in-depth research and best practice recommendations about the multiple channels of purchase decisions, including brick and mortar, mobile and digital. The OREI brings together diverse stakeholders from industry, academia and the government for the exchange of extant experience, knowledge, data, resources, and solutions to problems regarding Omnichannel retail in India.

Read My Lips: India’s Lipstick Consumption

In the Age of CSR, Companies Should Compete with Social Purpose

Does social purpose have a role to play in branding and investment decisions? In the second ISBInsight lecture series, Professor Sundar Bharadwaj, Coca-Cola Company Chair of Marketing at the University of Georgia’s Terry College of Business, will explain why companies are increasingly taking social stances in very visible ways. But social purpose comes with caveats. Professor Bharadwaj will highlight where …

How to Create Valuable Brands

Ashish Sinha, Professor of Marketing and Associate Dean (Research) at UTS Business School, University of Technology Sydney

Contemporary Challenges in Business Markets

The Indian School of Business (ISB) launched the Centre for Business Markets (ISB-CBM) in collaboration with ISBM, USA (Institute for Study of Business Markets) on April 27, 2019, at its Hyderabad campus. ISB-CBM will showcase state-of-the-art research in Business-to-Business (B2B) marketing, sales and purchasing. The event theme, “Contemporary Challenges in Business Markets for Companies Operating in Growth Economies,” was intended to …

Can Investor Behaviour Signal Future Economic Conditions?

Prachi Deuskar is an Assistant Professor of Finance at the Indian School of Business.

The Indian Agriculture Crisis: Perspectives and Interventions

With each passing year, the Indian agricultural crisis is deepening. Farmer protests, dumping agricultural produce on streets and distress sales across India are some manifestations of this critical situation. What lessons can be learnt from the initiatives taken by the central and state governments, such as loan waivers (in Rajasthan, Chhattisgarh, Maharashtra and Madhya Pradesh), direct benefit transfers (in Telangana …

Book Briefs

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Ceilings of Glass and Concrete: Making Women’s Work Count

On 27 December 2018, the Indian School of Business hosted acclaimed economist Devaki Jain and celebrated author Pratima Rao Gluckman. The panel was introduced by Women’s Excellence Initiative (WEI) Co-Director Reema Gupta and moderated by ISBInsight Editor Ashima Sood. Jain and Rao Gluckman discussed the challenges faced by women in the workplace, in India and worldwide. Jain is the author of …

Women’s Excellence Initiative (WEI)

Reema Gupta in Conversation with Yogini Joglekar The Women’s Excellence Initiative at ISB is spearheading discussions on the gender gap in India and creating solutions through research, education and outreach on three focus areas: women at the grassroots, women in corporate India and Millennial women. Reema Gupta, Head of the Centre for Learning and Management Practice and Co-director of Women's Excellence Initiative at …