ISBInsight: What did you find unique about Intuit as an organisation that made you choose and write a case on the company?
Chandrasekhar Sripada: Intuit India, a fully owned subsidiary of Intuit Inc., a US multinational company, had been in the business of developing financial software for small businesses, accountants and individuals. In 2017, the company was recognised as India's number one "Great Place to Work" through a competitive assessment among 600 of …Read More »
ISBInsight: What was unique about Thomas Cook's journey in India that got you interested in writing this case study?
Vikram Kuriyan: The primary reason was that Thomas Cook India (TCI), an integrated travel and travel related financial services company, was acquired in 2011 by renowned value investor Prem Watsa. Based in Toronto, billionaire businessman Watsa is the Founder, Chairman and Chief …Read More »
Discovery Communications Inc., an American global networks company, had entered the Indian television market in 1995 with its eponymous channel offering that focused on non-fiction, infotainment programming. It rapidly Indianised a global brand and deftly overcame television industry challenges. Nearly two decades later, steered by a solid senior management team, it had built a formidable operation with 11 channels spanning …Read More »
This case study encapsulates the remarkable journey of Reliance Energy, which began after the takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 by Reliance Industries Limited. The realisation of the importance of technology led to technology-enabled business transformation initiatives within Reliance Energy, which helped it to move a step ahead of its competitors and created important growth opportunities …Read More »
In the case study, “Moser Baer and OM&T: Choosing a Strategic Partnership Mode,” set in the optical storage media industry in 2006, the authors highlight the uncertain dynamics within a high-growth, technology intensive industry. The case allows students to put themselves in the shoes of Deepak Puri, the Founder of Moser Baer, and the management team, as they choose between …Read More »