Features

Concise yet comprehensive research-based or opinion pieces on a variety of topics of interest for practicing managers and researchers.

Do Consumers Put Their Money Where Their Mouth Is? Ethical Consumerism and Dual Attitudes

Even though consumer interest in ethical products has increased in recent times, a significant gap exists between what most consumers say about their intent to buy and what they actually end up buying. Research by Professor Rahul Govind, Professor Jatinder Jit Singh, Professor Nitika Garg and Shachi D’Silva, tries to explain this puzzle, revealing useful insights for ethical product makers and marketers.

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The Chimera of India’s Half a Billion Customers

Do billions of users really drive US and Chinese tech titans’ big valuations? Will the prosperity of India’s nearly half a billion online users grow enough to make India the next big prize for digital dominance after China? In this video, Professor Tejpavan Gandhok, Clinical Assistant Professor of Entrepreneurship at the ISB questions these two common assumptions.

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Beyond the Exotic: Branding India

Despite India’s dominance in the IT services industry, the world doesn’t perceive India as a modern economy with a competent workforce. Research by Professor Durairaj Maheshwaran and Malika explains the reasons behind this perception and defines ways to change stereotypes to foster confidence in Brand India.

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Standalone Family Firms Lead on Gender Parity

Research has found that gender diverse firms result in better shareholder value, say Dr Nupur Bang, Professor Raveendra Chittoor, Professor Kavil Ramachandran and Anierudh Vishwanathan. In India, standalone family firms are the leaders when it comes to gender-diverse Boards of Directors.

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The Fine Print on Health App Privacy

Although apps are useful for tracking health, significant privacy concerns remain. The medical data of the users are at the disposal of app developers for business purposes. The privacy policies of these apps are either non-existent or difficult to comprehend, says Preeti Singh.

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FMCG Lessons for Pharma

What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, Meenakshee Sinha and Professor S. Arunachalam present a replicable fast-moving consumer good blueprint for rural marketing based on the Arogya Parivar experience.

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The Lesser Evil? Evaluating E-cigarettes Consumption

While cigarette smoking is on the wane, ‘vaping’ is on the rise worldwide. Do e-cigarettes really help smokers kick the nicotine habit? And what may be the best public policy options for regulating their use? Research by Professor Vithala R. Rao and Dr Jialie Chen offers some answers.

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Digital Winner-take-all Platforms: Hype or Reality?

The mantra of winner-take-all appears to be the underlying economic assumption behind the flood of interest and investment in digital start-ups in the past few years, argues Professor Tejpavan Gandhok. Are winner-take-all online platforms really as inevitable as they are perceived to be, especially in e-commerce and online taxi hailing in India?

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