How do financial systems and demographic compositions vary across Vietnam, Myanmar, Singapore and Philippines? Professor Philip Zerrillo offers some insights into the ASEAN macroenvironment.
Prof Philip Charles Zerrillo is Professor of Marketing (Practice) at Singapore Management University and Visiting Faculty for Case Writing and Teaching at the Indian School of Business.
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Firms creating or dissolving international joint ventures tend to focus on local and global market expertise. But they should also consider consumer perceptions regarding product fit, quality and status, says Professor Kiran Pedada.
Professor Kiran Pedada is Assistant Professor of Marketing at the Indian School of Business.Read More »
Understanding Indian Consumers
By Durairaj Maheswaran and Thomas Puliyel
Oxford University Press India, 2017; Marketing
Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. For the keen MBA student specialising in marketing as well as the ardent practitioner, this book blends practical insights with theoretical frameworks. Understanding Indian Consumers is a compilation of 20 articles from some …Read More »
ISBInsight: One of the JAMS conference themes was local-global intersections in marketing. What kind of policy enablers and roadblocks have you experienced in launching Amazon Grocery in India after the government opened up 100% foreign direct investment (FDI) in the sector in 2016?
Sameer Khetarpal: I think from a transaction volume perspective, grocery accounts for about 60-70% of volume. It is …Read More »
ISBInsight: What, in your view, are the top challenges that will drive human capital practice in emerging markets in the coming decade? How can a human capital perspective contribute to addressing these challenges?
Chandrasekhar Sripada: A decade is a long time in today’s fast-paced world. In the next two to three years, we will see a digital tsunami hitting all our …Read More »
Nurturing entrepreneurship and innovation through research, business and government outreach, education and incubation forms the core of ISB’s Centre for Innovation and Entrepreneurship.Read More »
ISBInsight: What real life observation inspired you to undertake this research?
Omesh Kini: I would say there wasn’t a single, all-important motivation for undertaking this research. A few real-life observations got us thinking about non-competes. One of my co-authors, Ryan Williams and I were working on another paper related to CEO stock-based incentives and CEO turnover. We observed in our data …Read More »
S. Ramnarayan: Why don't I start by asking you this − what do you see as some of the main challenges for the human capital agenda in today's organisations?
D. Shivakumar: I would say the first major trend is technology. Second, I think there are shorter lifecycles for products and services. The third is the presence of millennials at work. Fourth, …Read More »