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Book Briefs

Understanding Indian Consumers By Durairaj Maheswaran and Thomas Puliyel Oxford University Press India, 2017; Marketing Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. For the keen MBA student specialising in marketing as well as the ardent practitioner, this book blends practical insights with theoretical frameworks. Understanding Indian Consumers is a compilation of 20 articles from some …

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What India Can Teach the World about Marketing

Sameer Khetarpal and Raja MVSMA in Conversation with ISBInsight Sameer Khetarpal, Country Head of Amazon Grocery and Raja MVSMA, Vice President Emerging Markets, Dr Reddy's Laboratories were plenary speakers at the Thought Leaders Conference on Managing Business and Innovation in Emerging Markets, hosted by the Indian School of Business in April 2018. ISBInsight caught up with them after their session to …

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Future Ready: The Human Capital Agenda

Richard R. Smith and Chandrasekhar Sripada in conversation with ISBInsight Richard R. Smith, Academic Director of the Master of Science in Human Capital and Leadership programme at Singapore Management University (SMU), delivered the keynote address at the inaugural Thought Leaders’ Summit on the Future of Human Capital Strategies at the ISB. Chandrasekhar Sripada, Clinical Professor in the Organisational Behaviour and Strategic …

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Transforming Data for Policy Impact

Avik Sarkar in conversation with Bhimasankaram Pochiraju Avik Sarkar, Officer on Special Duty (OSD) at NITI Aayog, and in-charge of the NITI Aayog Data Analytics Cell visited the Applied Statistics and Computing Lab at ISB in March 2018. Below are excerpts of his conversation with the Late Professor Bhimasankaram Pochiraju, Clinical Professor and Executive Director of the ASCL. Data is critical for the …

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Human Capital in the Digital Era: Leadership under Scrutiny

D. Shivakumar in conversation with S. Ramnarayan D. Shivakumar visited the Indian School of Business to deliver the keynote address at the Thought Leaders' Summit on Shaping the Future of Human Capital Strategies in March 2018. Currently, the Group Executive President, Corporate Strategy at Aditya Birla Group, D. Shivakumar has had a long and illustrious career at PepsiCo Holdings India, Nokia …

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From Data to Wisdom with Qualitative Research

Professor Russell Belk explains how qualitative research can help us extract more value from big data, algorithms, and analytics. Professor Russell W. Belk, Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University

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How Emotions Drive Sales

What impact do emotions have on consumer choice and buying behaviour? Professor John Roberts and his co-authors advise companies on the right emotions in market campaigns. Professor John H Roberts, Visiting Faculty, Indian School of Business

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