Flagship Research Quarterly of the Indian School of Business (ISB). Find out more

Sign up  |  Log in

CURRENT ISSUE • JAN-MAR 2016

VOL3-ISSUE4-Jan–Mar-2016-Thumb

Innovation and Growth Strategies To Win Globally

The Cover Feature in the January-March, 2016 Issue of ISBInsight is guest edited by ISB Dean Rajendra Srivastava, an authority on Business Model Innovation. The issue also has an article on reverse innovation by innovation guru Professor Vijay Govindarajan at ISB. ISB faculty Anand Nandkumar and Deepa Mani present their analysis on innovation in India while a compendium of ISB case studies on the same topic provides for riveting reading. The feature section has exciting research by ISB marketing faculty Rishtee Batra and Tanuka Ghoshal on better alternatives for fixing low self-esteem.

Guest-Editor

Guest Editor for this Issue:

Rajendra Srivastava,
Dean and Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business (ISB). His research interests include Marketing Strategy, Marketing Metrics, and Brand/ Customer Management. His current work focuses on Business Model Innovations, especially in Services, B2B, Technology and Emerging Markets.


Cover StoryInnovation and Growth Strategies for Global Markets

Dean Rajendra Srivastava captures a dozen lessons that deserve the attention of strategists who need to innovate by embracing one or a combination thereof to succeed.


Cover StoryThree Box Solution: Strategy for Innovation

Professor Vijay Govindarajan puts forth his three box strategy for leading innovation in the future. It is as important to create the future as managing the present is, he says.


Cover StorySwimming in cold waters: How MNFs protect IPR in weak IP regimes

Multinational firms (MNFs) use a variety of mechanisms to make up for weak intellectual property rights regimes in countries such as India and China. Professor Anand Nandkumar analyses these mechanisms.


FeaturesFeeling low? Forgo the comfort food and turn up the volume!

High intensity sensory consumption or HISC activities like dressing up or listening to loud music can be a better fix than binge eating or a shopping spree for a feeling of low self-worth, research by ISB Professors Rishtee Batra and Tanuka Ghoshal shows.


Face to FaceHave Brand Power, Write the Rules

Ajay Arora, Managing Director, D’Decor in conversation with Professor Rishtee Batra.


Knowledge SessionTo Reveal or Not to Reveal: Secrecy in Supply Chain Management

To reveal or not to reveal becomes a critical supply chain management decision for companies given the dynamic market and informed competition, say Professors Aditya Jain and Milind Sohoni.

Scroll To Top