The Cover Feature in the January-March, 2016 Issue of ISBInsight is guest edited by ISB Dean Rajendra Srivastava, an authority on Business Model Innovation. The issue also has an article on reverse innovation by innovation guru Professor Vijay Govindarajan at ISB. ISB faculty Anand Nandkumar and Deepa Mani present their analysis on innovation in India while a compendium of ISB case studies on the same topic provides for riveting reading. The feature section has exciting research by ISB marketing faculty Rishtee Batra and Tanuka Ghoshal on better alternatives for fixing low self-esteem.
Dean Rajendra Srivastava captures a dozen lessons that deserve the attention of strategists who need to innovate by embracing one or a combination thereof to succeed.
Professor Vijay Govindarajan puts forth his three box strategy for leading innovation in the future. It is as important to create the future as managing the present is, he says.
Ajay Arora, Managing Director, D’Decor in conversation with Professor Rishtee Batra.
Guest Editor for this Issue:
Dean and Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business (ISB). His research interests include Marketing Strategy, Marketing Metrics, and Brand/ Customer Management. His current work focuses on Business Model Innovations, especially in Services, B2B, Technology and Emerging Markets.