Numbers or customer engagement? Data or privacy? Your favourite brand or the ethical one?
These are some of the questions our authors explore in this online-only ISBInsight. Have India’s digital players focused on expanding user bases at the expense of maximising wallet spends, Professor Tejpavan Gandhok asks. As Preeti Singh questions, do mobile health apps present a Devil’s bargain between service and privacy? How can marketers persuade consumers to make more mindful product choices? Professor Nitika Garg and her co-authors have the answers.
In this first-ever online-only issue, we’re providing a smorgasbord of reading choices to suit varied palates. Dr Shashi Tharoor suggests what it will take to capitalise on India’s demographic dividend. Professor Durairaj Maheswaran and Malika demonstrate exactly why national brands matter. In an interview with Reema Gupta, NIIT’s Rajendra Pawar outlines the rise of exciting technologies such as business process automation and places their context in the broader history of India’s digital transformation.
This issue commemorates one milestone and inaugurates the way to others. Fifteen years of ISBInsight, and the start of a new online journey. Join us.
Even though consumer interest in ethical products has increased in recent times, a significant gap exists between what most consumers say about their intent to buy and what they actually end up buying. Research by Professor Rahul Govind, Professor Jatinder Jit Singh, Professor Nitika Garg and Shachi D’Silva, tries to explain this puzzle, revealing useful insights for ethical product makers and marketers.Read more
Customer engagement rather than merely acquisition is the path to sustained value growth. India’s burgeoning sports leagues may be well positioned to take advantage of value increases through digital engagement. Professor Tejpavan Gandhok has some timely advice for the sector.Read more
Do billions of users really drive US and Chinese tech titans’ big valuations? Will the prosperity of India’s nearly half a billion online users grow enough to make India the next big prize for digital dominance after China? In this video, Professor Tejpavan Gandhok, Clinical Assistant Professor of Entrepreneurship at the ISB questions these two common assumptions.Read more
Despite India’s dominance in the IT services industry, the world doesn’t perceive India as a modern economy with a competent workforce. Research by Professor Durairaj Maheshwaran and Malika explains the reasons behind this perception and defines ways to change stereotypes to foster confidence in Brand India.Read more
Research has found that gender diverse firms result in better shareholder value, say Dr Nupur Bang, Professor Raveendra Chittoor, Professor Kavil Ramachandran and Anierudh Vishwanathan. In India, standalone family firms are the leaders when it comes to gender-diverse Boards of Directors.Read more
Although apps are useful for tracking health, significant privacy concerns remain. The medical data of the users are at the disposal of app developers for business purposes. The privacy policies of these apps are either non-existent or difficult to comprehend, says Preeti Singh.Read more
Baba Kalyani, the Chairman and Managing Director of Bharat Forge Limited, was the Dean’s Speaker in August 2018. Milind Sohoni, Professor of Operations Management and Deputy Dean, Faculty Development at the Indian School of Business, caught up with Baba Kalyani to discuss the lessons for a Make in India manufacturing revolution from the Bharat Forge success story.Read more
Rajendra Pawar, Chairman and Co-Founder of the NIIT Group and founding member of the Governing and Executive Boards at the Indian School of Business, visited the school in September 2018. Reema Gupta, Head of the Centre for Learning and Management Practice at the ISB spoke with him about NIIT’s journey as a pioneer in the information technology skilling and services sectors.Read more
Mallika Srinivasan, Chairperson and Chief Executive Officer of Tractors and Farm Equipment Limited, was the keynote speaker at the Indian School of Business graduation ceremony in April 2018. Saumya Sindhwani, Clinical Assistant Professor in the Strategy group at ISB spoke to Mallika Srinivasan about her experience in working in the male-dominated tractor industry and her thoughts on gender diversity in business.Read more
Professor Robert W Palmatier, the John C. Narver Endowed Professor in Business and Administration in the Marketing Department at the University of Washington’s Foster School of Business, visited the Indian School of Business in April 2018 as part of the Thought Leaders Conference on Managing Business and Innovation in Emerging Markets. Professor S Arunachalam met him to discuss emerging trends in marketing and research.Read more
Industry relevance matters. So does a multi-industry perspective. Professor V Kumar at the J Mack Robinson College of Business, Georgia State University was at the Indian School of Business in April 2018 for the Thought Leaders Conference on Managing Business and Innovation in Emerging Markets. Professor Manish Gangwar caught up with him to ask how industry and academia can learn from one another.Read more
To capitalise on India’s demographic dividend, we must educate our students to break out of habits of conformity. Below are extracts from a freewheeling discussion with Dr Shashi Tharoor following his masterclass at the Indian School of Business.Read more
Can home businesses succeed? Which banks use credit scores to evaluate loan applications and why? How has growth of e-commerce retailers like Amazon affected employment and revenues in local retail? And how does better connectivity through roads affect access to credit? On behalf of ISBInsight, Ujval Nanavati spoke with authors of four fascinating research papers presented at the ISB Centre for Analytical Finance’s Summer Research Conference 2018.Read more
ISBInsight caught up with Piyush Sharma, former CEO of New Initiatives at Zee Entertainment, to discuss the disruptions and strategic opportunities created by technology in the media business, at the side-lines of the Thought Leaders Conference on Managing Business and Innovation in Emerging Markets.Read more