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Home Management Briefs Research Bytes
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The Dilemmas in Using Behavioural Big Data

Issue-4-2018 Research Bytes Management Briefs
Published on   May-22-2018

Galit Shmuéli
harish@deepredink.com' by harish@deepredink.com
July 30, 2019
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Behavioural Big Data (BBD) refers to very large and rich multidimensional data sets on human and social behaviours, actions, and interactions, which have become available to companies, governments, and researchers. However, behavioural researchers using big data face not only methodological and technical challenges but also ethical and moral dilemmas, says Professor Galit Shmueli.

Professor Galit Shmueli is Tsing Hua Distinguished Professor at the Institute of Service Science, and Director, Center for Service Innovation & Analytics, College of Technology Management, National Tsing Hua University, Taiwan. Visiting Faculty, Indian School of Business.

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About ISBInsight

ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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