Galit Shmuéli

Tsing Hua Distinguished Professor, Institute of Service Science, and Director of the Center for Service Innovation & Analytics ,College of Technology Management, National Tsing Hua University, Taiwan.

The Dilemmas in Using Behavioural Big Data

Behavioural Big Data (BBD) refers to very large and rich multidimensional data sets on human and social behaviours, actions, and interactions, which have become available to companies, governments, and researchers. However, behavioural researchers using big data face not only methodological and technical challenges but also ethical and moral dilemmas, says Professor Galit Shmueli. Professor Galit Shmueli is Tsing Hua Distinguished Professor …

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Tree-Based Approach for Addressing Self-selection in Impact Studies with Big Data

Professor Galit Shmueli discusses a machine learning algorithm called ‘tree-based approach’ that can be deployed on large and small data sets to overcome problems of self-selection. The tree-based approach can be effectively used to adjust for observable self-selection bias in intervention studies in management research. Galit Shmueli is Tsing Hua Distinguished Professor at the Institute of Service Science, and Director of …

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Predictive Analytics for Business Growth

Where Business Meets Statistics Technological advancements and the availability and accessibility of data within companies are facilitating fact-based and insightful decision-making. With closer connections among business experts, statisticians and data engineers, advanced analytics can be implemented effectively in the business context. A major business analytics technology is predictive analysis. Predictive Analytics What exactly is predictive analytics and what distinguishes and underscores its recent …

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Data Analytics: The Foundation of a Successful Business

Professor Ram Gopal, a visiting faculty at the ISB,  talks to Galit Shmueli, tenured Associate Professor of Statistics and Information Systems and SRITNE Chaired Professor of Data Analytics. There is some confusion regarding the terminologies: data analytics, data mining, business analytics and business intelligence. Can you clarify if they are synonyms or if they have different meanings? When I was growing up, …

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