Smartphones

Complementary Roles of PCs and Smartphones in Enabling Digital India

The research by Professors Sundar Bharadwaj, S Arunachalam, and Ananthanarayanan S indicates that India’s technological revolution, which is heavily based ...

Tracking Mobile: The Rise of Smartphones in Marketing

Mobile usage as a proportion of Internet traffic continues to skyrocket, but mobile advertising often gets the rap for being ...

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ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Smartphones

Complementary Roles of PCs and Smartphones in Enabling Digital India

Tracking Mobile: The Rise of Smartphones in Marketing

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