How Emotions Drive Sales
What impact do emotions have on consumer choice and buying behaviour? Professor John Roberts and his co-authors advise companies on ...
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ISBInsight is the Flagship Research Periodical of the Indian School of Business
Marketing
Leveraging Industry 4.0 for Digital Transformation of Value Chain
In an increasingly global and competitive environment it has become imperative to transform the way we look at our value ...
How Marketing Capabilities Shape Financial Performance
Based on the research of Sridhar N. Ramaswami, Rajendra K. Srivastava, and Mukesh Bhargava "Getting units to work together is ...
Global Airline Alliances: Convenience or Complaints?
Based on the research of Trichy V. Krishnan, Siddharth Shekhar Singh and Dipak Jain Airline alliances help travellers fly seamlessly ...
Refurbishing of Defective Product Returns
In order to gain a competitive edge, companies sometimes introduce new products hastily, resulting in increased incidence of defective products and consumer returns. Professor Narendra Singh’s research ...
Tapping the Sceptical Donor: A Novel Funding Approach for Non-profits
Based on the research of Sripad K. Devalkar, Milind G. Sohoni and Priyank Arora. United Care Development Services (UCDS) is ...
Risk and Returns in Last Mile Marketing Strategies
What strategies can companies use to reach customers in the last mile? Professor Sundar Bharadwaj highlights one of his studies ...
Amul: A Business Strategy Built on Value for Many
There are very few brands that evoke a sense of nostalgia, satisfaction and pride the way Amul does. Whether it’s ...
Cracking the Emerging Markets: Lessons from the Indian Experience
Multinational companies seeking to tap the vast potential of emerging markets often find themselves stumbling through a fog on unsure ...
Freemium Uncovered: The Cases of Music and Mating
Freemium is an increasingly popular online business model, where a user gets a core product or service for free but ...
