Marketing Management

Managing Marketing: An Applied Approach

“Managing Marketing: An Applied Approach” is a great book for anyone who has to put into action a well thought ...

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ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Marketing Management

Managing Marketing: An Applied Approach

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