The ISB Centre for Business Markets (ISB-CBM)
DVR Seshadri is a Clinical Professor of Marketing at ISB.
© 2018 – Indian School of Business (ISB).
ISBInsight is the Flagship Research Periodical of the Indian School of Business
Emerging Markets
How Marketing Capabilities Shape Financial Performance
Based on the research of Sridhar N. Ramaswami, Rajendra K. Srivastava, and Mukesh Bhargava "Getting units to work together is ...
The Side Effects of Drug Price Controls
Based on the research of Chirantan Chatterjee, Ajay Bhaskarabhatla, Enrico Pennings and Anurag Priyatam. Price controls are central to healthcare policy ...
The Last Mile Conundrum: Pitfalls of Product Innovation Sans Market Strategies
This paper strings together learnings from a series of case studies on innovations in emerging markets and provides insights into ...
This is no ordinary disruption
No Ordinary Disruption, is an analysis by Jonathan Woetzel, Director, McKinsey Global Institute and Anu Madgavkar, Senior Fellow, McKinsey Global ...
Cracking the Emerging Markets: Lessons from the Indian Experience
Multinational companies seeking to tap the vast potential of emerging markets often find themselves stumbling through a fog on unsure ...
Ranking India’s Transnational Companies
Professor Raveendra Chittoor and Deepak Jena present the results of a 2013 ranking survey of India’s most internationalised companies based ...
Understanding the Overseas Acquisitions of Indian Transnational Corporations
What are the determinants and consequences of overseas acquisitions by Indian firms in their internationalisation journey? Professor Raveendra Chittoor’s and ...
The “India Way” of Managing Acquisitions: When Does it Really Work and Why?
Professor Prashant Kale examines the distinctive approach of Indian companies to managing their overseas acquisitions and why it has proved ...
Tapping the Potential of Government Sponsored Health Insurance Schemes
Can Government Sponsored Health Insurance Schemes (GHISs) be optimised to enhance the quality of health care in the private sector ...
