Category Management: The Art of Allocating Shelf Space
The retail industry is one of the world’s fastest growing e-commerce markets fuelled by the rapid increase in Internet users, ...
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E-commerce
Building Superior Digital User Engagement: The Sports Opportunity
For India’s leading digital players, should the relative emphasis be on more customer acquisition or on better consumer engagement? With ...
Offline choice, online sale: Consumer pseudo-showrooming
Brick and mortar stores face the issue of consumer showrooming i.e., consumers inspect a product at a physical store, but ...
How can Competitors share Data Opportunistically?
Is it ever beneficial for competitors to share data with each other? Professor Subodha Kumar throws light on how a ...
