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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Home Management Briefs Research Bytes
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From Data to Wisdom with Qualitative Research

Issue-6-2018 Research Bytes Management Briefs
Published on   Jul-15-2018

ISBInsight
rajkumar@deepredink.com' by rajkumar
July 30, 2019
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Professor Russell Belk explains how qualitative research can help us extract more value from big data, algorithms, and analytics.

Professor Russell W. Belk, Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University

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About ISBInsight

ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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