Compared to even five years ago we are noticing big shifts in the political environment today, around the world. What strategies can firms adopt to manage their regulatory, legal and political environments? Professor Srividya Jandhyala shares her research.Read More »
How should retailers organise and manage private label products to maximise their profit? Professor Murali Mantrala speaks about his research.
Read More »
Why should companies strive for sustainable value creation? What are the stages in the life cycle of a company? Does the culture of a place affect the strategies of a company? Professor Nandu Nandkishore explains.Read More »
Gender discrimination at modern workplaces operates in covert ways through stereotypes which are widely held, static, simplistic generalisations we make about people based on their gender. Societal norms impose certain behavioural expectations on men and women. They are expected to conduct themselves in certain ways. Such stereotypical belief systems percolate all aspects of our lives including work. Jobs are gendered …Read More »
Read More »
The Omnichannel Retailing and e-Commerce Initiative (OREI) aims to foster in-depth research and best practice recommendations about the multiple channels of purchase decisions, including brick and mortar, mobile and digital.
The OREI brings together diverse stakeholders from industry, academia and the government for the exchange of extant experience, knowledge, data, resources, and solutions to problems regarding Omnichannel retail in India.Read More »
Read More »
Does social purpose have a role to play in branding and investment decisions? In the second ISBInsight lecture series, Professor Sundar Bharadwaj, Coca-Cola Company Chair of Marketing at the University of Georgia’s Terry College of Business, will explain why companies are increasingly taking social stances in very visible ways. But social purpose comes with caveats. Professor Bharadwaj will highlight where …Read More »
Ashish Sinha, Professor of Marketing and Associate Dean (Research) at UTS Business School, University of Technology SydneyRead More »
The Indian School of Business (ISB) launched the Centre for Business Markets (ISB-CBM) in collaboration with ISBM, USA (Institute for Study of Business Markets) on April 27, 2019, at its Hyderabad campus. ISB-CBM will showcase state-of-the-art research in Business-to-Business (B2B) marketing, sales and purchasing.
The event theme, “Contemporary Challenges in Business Markets for Companies Operating in Growth Economies,” was intended to …Read More »