ISBInsight

This article was contributed by the staff and affiliated contributors of ISBInsight.

How Gender Stereotypes Affect the Life Chances of Women in the Workplace

Gender discrimination at modern workplaces operates in covert ways through stereotypes which are widely held, static, simplistic generalisations we make about people based on their gender. Societal norms impose certain behavioural expectations on men and women. They are expected to conduct themselves in certain ways. Such stereotypical belief systems percolate all aspects of our lives including work. Jobs are gendered …

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Omnichannel Retailing and E-Commerce Initiative (OREI)

The Omnichannel Retailing and e-Commerce Initiative (OREI) aims to foster in-depth research and best practice recommendations about the multiple channels of purchase decisions, including brick and mortar, mobile and digital. The OREI brings together diverse stakeholders from industry, academia and the government for the exchange of extant experience, knowledge, data, resources, and solutions to problems regarding Omnichannel retail in India.

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In the Age of CSR, Companies Should Compete with Social Purpose

Does social purpose have a role to play in branding and investment decisions? In the second ISBInsight lecture series, Professor Sundar Bharadwaj, Coca-Cola Company Chair of Marketing at the University of Georgia’s Terry College of Business, will explain why companies are increasingly taking social stances in very visible ways. But social purpose comes with caveats. Professor Bharadwaj will highlight where …

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Contemporary Challenges in Business Markets

The Indian School of Business (ISB) launched the Centre for Business Markets (ISB-CBM) in collaboration with ISBM, USA (Institute for Study of Business Markets) on April 27, 2019, at its Hyderabad campus. ISB-CBM will showcase state-of-the-art research in Business-to-Business (B2B) marketing, sales and purchasing. The event theme, “Contemporary Challenges in Business Markets for Companies Operating in Growth Economies,” was intended to …

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