This article was contributed by the staff and affiliated contributors of ISBInsight.

In the Age of CSR, Companies Should Compete with Social Purpose

Does social purpose have a role to play in branding and investment decisions? In the second ISBInsight lecture series, Professor Sundar Bharadwaj, Coca-Cola Company Chair of Marketing at the University of Georgia’s Terry College of Business, will explain why companies are increasingly taking social stances in very visible ways. But social purpose comes with caveats. Professor Bharadwaj will highlight where …

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Contemporary Challenges in Business Markets

The Indian School of Business (ISB) launched the Centre for Business Markets (ISB-CBM) in collaboration with ISBM, USA (Institute for Study of Business Markets) on April 27, 2019, at its Hyderabad campus. ISB-CBM will showcase state-of-the-art research in Business-to-Business (B2B) marketing, sales and purchasing. The event theme, “Contemporary Challenges in Business Markets for Companies Operating in Growth Economies,” was intended to …

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The Indian Agriculture Crisis: Perspectives and Interventions

With each passing year, the Indian agricultural crisis is deepening. Farmer protests, dumping agricultural produce on streets and distress sales across India are some manifestations of this critical situation. What lessons can be learnt from the initiatives taken by the central and state governments, such as loan waivers (in Rajasthan, Chhattisgarh, Maharashtra and Madhya Pradesh), direct benefit transfers (in Telangana …

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Book Briefs

The content reproduced here is strictly for educational and research purposes only. All rights belong to the publishers and copyright holders. Contributed by Learning Resource Centre, Indian School of Business.

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Ceilings of Glass and Concrete: Making Women’s Work Count

On 27 December 2018, the Indian School of Business hosted acclaimed economist Devaki Jain and celebrated author Pratima Rao Gluckman. The panel was introduced by Women’s Excellence Initiative (WEI) Co-Director Reema Gupta and moderated by ISBInsight Editor Ashima Sood. Jain and Rao Gluckman discussed the challenges faced by women in the workplace, in India and worldwide. Jain is the author of …

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Women’s Excellence Initiative (WEI)

Reema Gupta in Conversation with Yogini Joglekar The Women’s Excellence Initiative at ISB is spearheading discussions on the gender gap in India and creating solutions through research, education and outreach on three focus areas: women at the grassroots, women in corporate India and Millennial women. Reema Gupta, Head of the Centre for Learning and Management Practice and Co-director of Women's Excellence Initiative at …

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All is Well: Health Care Branding at Be Well Hospitals

ISBInsight: How did Be Well capture your attention? What motivated you to create a case study for it? Piyush Kumar: I was on the lookout for cases in the health care sector for my Services Management course. Health care is a large sector that is not generally known to focus on building customer centric service models. But Be Well Hospitals fulfilled …

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