How to Create Valuable Brands
To get the most value out of their brands, firms can try a brand extension strategy.
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ISBInsight is the Flagship Research Periodical of the Indian School of Business
Management Briefs
Contemporary Challenges in Business Markets
The Centre for Business Markets launch at ISB brought together top academics and practitioners in the B2B marketing field to share best practices.
Read moreHow Thomas Cook India (TCI) Created Investor Value
Understand India, unlock value, focus on returns, unleash entrepreneurs: this is investor Prem Watsa’s modus operandi in forging financial success, says Vikram Kuriyan from his experience of writing the Thomas Cook India case.
Read moreMax Institute of Healthcare Management
The Max Institute of Healthcare Management is an interdisciplinary research centre that provides deep insights to policymakers, public institutions, foundations and corporates for designing better health systems through the integrated elements of research, education and outreach.
Read moreThe ISB Centre for Business Markets (ISB-CBM)
The ISB Centre for Business Markets (ISB-CBM) engages with various facets of B2B marketing, sales and purchasing, which are becoming fast-growing aspects of marketing across geographies. Its objective is to connect the significant body of academic research on the topic with best practice recommendations for the private and public sectors.
Read morePartners in Rhythm
Can international marketing alliances in emerging markets be a source of competitive advantage? Professors Kiran Pedada, S Arunachalam and Mayukh Dass discuss how managers can leverage resources and market conditions to make international marketing alliance decisions in emerging markets.
Read more“B2B Is Pervasive”: How India Can Catch Up
B2B marketing is a specialised area that needs rigorous academic study and corporate engagement to meet ground reality needs in growth markets, says Professor DVR Seshadri, Director of the Centre for Business Markets at ISB.
Read morePolygamy and Groceries: Understanding Consumer Behaviour
Only 1% households are loyal to one single grocery store and buy only 40% of groceries from their favourite store. What can store managers learn from polygamous consumer loyalty?
Read moreHow Bribery Shapes the Labour Market
What happens when employers face the choice between hiring high skill labour or taking a bribe to employ low skill labour?
Read moreRethinking Corporate Strategy in the Age of Paradox
The third Strategic Management Society (SMS) India conference, the second in Hyderabad, was held at the Indian School of Business from December 15 to 18, 2018. ISBInsight spoke with Programme Chair Charles Dhanaraj and Workshop Director Anand Nandkumar to understand their thoughts behind the marquee Conference and corporate strategy.
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