Issue-2-2017 Archives | ISBInsight | Research Magazine

Research Spotlight

Managing Divided Attitudinal Loyalty of Business Customers

Customers show divided attitudinal loyalty towards various brands. Companies are not adept at handling customers’ divided loyalties because not much is known about this issue. A study by S. Arunachalam and his colleague helps in achieving a nuanced understanding of the reasons and motivations for customers’ divided loyalty attitudes. They also make recommendations on how firms can effectively manage divided-loyal customers through effective dealer relationships and strategies.

Research Bytes

Tree-Based Approach for Addressing Self-selection in Impact Studies with Big Data

Professor Galit Shmueli discusses a machine learning algorithm called ‘tree-based approach’ that can be deployed on large and small data...

Research Bytes

Transparency and Delay in Bargaining

Most times, negotiating parties do not have complete information; this in turn, induces inefficiencies. Does this mean that more information...

Research Centres and Institutes Spotlight

Sovereign Digicoin: A Road Map for RBI

In July 2016, an editorial in this newspaper had queried, “Should RBI issue a new digital Bharatcoin?” and ended on...

Research Spotlight

Is the World’s Largest Public Workfare Programme Crowding Out Private Employment?

A new study of the Indian government’s employment guarantee scheme looks at its impacts on labour movement and supply, and firm productivity, investment and profitability, both in the short and long term.