State Bank of India: “SMS Unhappy”
Rishtee Batra, Assistant Professor of Marketing at ISB, and Piyush Kumar, Visiting Professor at ISB, present the dilemma faced by...
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© 2018 – Indian School of Business (ISB).
ISBInsight is the Flagship Research Periodical of the Indian School of Business
Issue-1-2017
Using Interoperability to Become Cashless
The recent monetary experiment has provided an opportunity to focus on India’s non-cash payment infrastructure. Mandar Kagade, Policy Analyst with...
Read moreIs MGNREGA Destroying Factory Jobs?
Shashwat Alok, Assistant Professor of Finance, Yakshup Chopra, Research Associate, and Prasanna Tantri, Senior Associate Director with the Centre for...
Read moreAn Open Book-Transparency Matters in Family Business
Nupur Pavan Bang, Associate Director, and Kavil Ramachandran, Professor and Executive Director of the Thomas Schmidheiny Centre for Family Enterprise,...
Read moreNote To Entrepreneurs: Culture Eats Strategy for Breakfast
Arun Pereira, Clinical Associate Professor of Management Education and Executive Director of the Centre for Learning and Management Practice, explains...
Read moreEnabling Mobile Clinics to Address the Challenges of Chronic Diseases in India
Sarang Deo, Associate Professor of Operations Management at ISB, and colleagues design a ‘mobile care delivery model’ that enables chronic...
Read moreInnovation Pacing
When will unpredictability in innovation pacing lead to competitive advantage? Drawing from his research, Professor Anindya Ghosh explains that unpredictability...
Read moreFamily Businesses Need to Professionalize Governance Mechanisms
Family businesses have improved their systems and processes in the quest to manage complexities that come with growth. Traditionally, these...
Read moreData Analytics and Decision Analytics Models Across Different Domains
How can decision analytics aid businesses in formulating effective marketing strategies? What happens when firms shift from physical channels to...
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