Case Spotlight

When decision-making is embroiled in emotion, it is that much more difficult to arrive at a logical conclusion. Rohit Gupta, Strategy Head, Western Business Unit of Ketan Logistics Limited (KLL) and the oldest third generation member of this family business, was torn between living up to family expectations and pursuing his dream of setting up his own entrepreneurial venture. The case, set in 2014, details the humble beginnings of the company, key milestones in its growth journey and KLL’s standing in the industry. It also describes Rohit’s feelings of helplessness and frustration over the slow pace of changes in the internal governance of the business, the company’s stagnant revenue growth and profits, lack of strategic direction and professionalisation issues. Should he stick with the family business out of a sense of loyalty and responsibility or should he follow his own path?