Nokia Life Tools: Tapping into India’s Emerging Markets

D. Shivakumar, Vice-President and Managing Director  of Nokia India had to decide whether to undertake  an all-India  launch of Nokia Life Tools (NLT), Nokia’s newest service offering  for emerging markets.  Given the pilot’s success, the decision seemed simple on the surface; however, there were critical  underlying challenges to consider, making Shivakumar’s task far more difficult  than it appeared. This case …