ISBInsight is the Flagship Research Periodical of the Indian School of Business
ISBInsight: How did Be Well capture your attention? What motivated you to create a case study for it? Piyush Kumar: I was on the lookout for cases in the health care sector for my Services Management course. Health care is a large sector that is not generally known to focus on building customer centric service models. But Be Well Hospitals fulfilled …
Read More »Digital health startups in India are discovering new avenues to provide innovative services to consumers. Catering to such a complex business environment can pose several challenges new entrants in the market. What are the approaches to consider when innovating in the digital health startup landscape in India? What lessons can entrepreneurs learn from successful health startups? Professor Sarang Deo of …
Read More »Deepak Agrawal: Welcome to ISB. We are keen to learn from your experiences as a sportsperson and as the founder of Proem Analytics. Can you tell us about your journey? Chiraag Paul: Like any young boy, I was always very keen on sports. I was fortunate enough to play at a professional level. At a young age, I initially started out …
Read More »ISBInsight: What real life observation inspired you to undertake this research? Omesh Kini: I would say there wasn’t a single, all-important motivation for undertaking this research. A few real-life observations got us thinking about non-competes. One of my co-authors, Ryan Williams and I were working on another paper related to CEO stock-based incentives and CEO turnover. We observed in our data …
Read More »How do financial systems and demographic compositions vary across Vietnam, Myanmar, Singapore and Philippines? Professor Philip Zerrillo offers some insights into the ASEAN macroenvironment. Prof Philip Charles Zerrillo is Professor of Marketing (Practice) at Singapore Management University and Visiting Faculty for Case Writing and Teaching at the Indian School of Business.
Read More »Understanding Indian Consumers By Durairaj Maheswaran and Thomas Puliyel Oxford University Press India, 2017; Marketing Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. For the keen MBA student specialising in marketing as well as the ardent practitioner, this book blends practical insights with theoretical frameworks. Understanding Indian Consumers is a compilation of 20 articles from some …
Read More »Firms creating or dissolving international joint ventures tend to focus on local and global market expertise. But they should also consider consumer perceptions regarding product fit, quality and status, says Professor Kiran Pedada. Professor Kiran Pedada is Assistant Professor of Marketing at the Indian School of Business.
Read More »ISBInsight: One of the JAMS conference themes was local-global intersections in marketing. What kind of policy enablers and roadblocks have you experienced in launching Amazon Grocery in India after the government opened up 100% foreign direct investment (FDI) in the sector in 2016? Sameer Khetarpal: I think from a transaction volume perspective, grocery accounts for about 60-70% of volume. It is …
Read More »ISBInsight: What, in your view, are the top challenges that will drive human capital practice in emerging markets in the coming decade? How can a human capital perspective contribute to addressing these challenges? Chandrasekhar Sripada: A decade is a long time in today’s fast-paced world. In the next two to three years, we will see a digital tsunami hitting all our …
Read More »Nurturing entrepreneurship and innovation through research, business and government outreach, education and incubation forms the core of ISB’s Centre for Innovation and Entrepreneurship.
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