Think, Debate, Create and Succeed: The Case of Discovery India

Discovery Communications Inc., an American global networks company, had entered the Indian television market in 1995 with its eponymous channel offering that focused on non-fiction, infotainment programming. It rapidly Indianised a global brand and deftly overcame television industry challenges. Nearly two decades later, steered by a solid senior management team, it had built a formidable operation with 11 channels spanning …