ISBInsight is the Flagship Research Periodical of the Indian School of Business
The Tata Group: From Torchbearers to Trailblazers By Shashank Shah Portfolio/Penguin Random House; 2018. "To me, the Tatas and India are in many ways one and the same, and one of their purposes and the objective is to build India." J.R.D. Tata.1 Deep in the third chapter of Shashank Shah’s magisterial history of the Tata Group comes an amusing narrative that illuminates both a …
Read More »Do consumers actually do what they say? And say what they do? The gap between stated intent and revealed action is one of the central puzzles in consumer behaviour research. There are few places where this tension between saying and doing is sharper than in the arena of ethical consumerism. The Ethical Consumer What is ethical consumerism? The ethical consumer makes shopping …
Read More »
