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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Amitava Chattopadhyay

Professor of Marketing and the GlaxoSmithKline Chaired Professor of Corporate Innovation at INSEAD, Singapore; Co-author of the book, “The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands”.

Cracking the Emerging Markets: Lessons from the Indian Experience

Multinational companies seeking to tap the vast potential of emerging markets often find themselves stumbling through a fog on unsure feet, discovering that their usual way of doing business will not necessarily bring them either the desired growth or success. In this article, Professor Amitava Chattopadhyay offers some important insights to MNCs operating in emerging markets based on the experiences …

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Competing through Innovation

Innovation is the key contributor to the growth and internationalisation of Indian industry in recent years, suggests Professor Amitava Chattopadhyay. In this article, he discusses the building blocks of innovative organisations that have enabled them to compete effectively in India and abroad, and also considers the impediments that prevent Indian businesses from achieving their full growth potential. In the past decade, …

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