Flagship Research Quarterly of the Indian School of Business (ISB). Find out more

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Past Issue • Apr-Jun 2015

The Pursuit of Happiness


Professor Raj Raghunathan, a visiting faculty at the Indian School of Business, is affiliated to the Department of Marketing at the University of Texas McCombs School of Business. He is interested in affect and decision making, hedonic and utilitarian consumption, and consumer behaviour. His pioneering research has advanced our understanding of happiness, creativity and human fulfilment. In a conversation with Chitti Pantulu, Director of Marketing & Communications, Professor Raghunathan discussed the growing body of research on happiness, its implications for individuals, communities and organisations, and his own unique approach to the subject.

ABOUT THE AUTHORS

  • Raj-Raghunathan-feb7

    Raj Raghunathan

    Visiting faculty at the Indian School of Business and Professor in the Department of Marketing at McCombs School of Business, University of Texas at Austin.
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