India’s success in services export has been remarkable, but it has also been largely led by a single sector – information technology (IT) and IT-enabled Services (ITeS). For the country to achieve long-term growth and fulfil its development aspirations, we must look towards expanding our service exports base, observes Dr Anupam Khanna. In this article, he argues that there is tremendous potential for India to grow its modern services exports, particularly through IT-led productivity improvements and leveraging the IT/ITeS industry’s well-established global reputation. Indian IT / ITeS Industry’s Global Position and Brand The Indian IT and ITeS industry is the envy of many nations. Its iconic status dates to the last decade. Its exports performance has remained buoyant despite the global financial crisis and its lingering aftermath. Labelled as the world’s back office, India has emerged as the outsourcing destination today for a wide favoured portfolio of computer and data processing services. It accounted for 42 percent of the imports of such services from United States, the world’s largest market, in 2012.