Flagship Research Quarterly of the Indian School of Business (ISB). Find out more

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Past Issue • Apr-Jun 2011

From the Ivory Tower to the Shop Floor: The Simulation Option

This articles illustrates how computer based instructional simulations can disseminate knowledge of basic management practices to SMEs.

Academic elitism is often caricatured as professors in ivory towers, detached from the everyday challenges faced by managers running businesses. Further, there has been constant criticism that advances in academic research do not reach the MBA classroom in a relevant and timely manner so that they can be applied by managers, be it on the shop floor, the boardroom, or the marketplace.


  • Arun-P-Feb7-2014

    Arun Pereira

    Executive Director, Centre for Teaching, Learning and Case Development at the Indian School of Business (ISB).
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